It’s been a busy start to 2022 for us at firstlight and we’re thrilled to be working with a new client – Bibby Financial Services. Read more in our press release below, as well as our mention in PR Week here.
Bibby Financial Services appoints firstlight as integrated comms partner to amplify its SME offer
Bibby Financial Services (BFS) has awarded firstlight its retained PR and content marketing brief, following a competitive pitch.
BFS is the largest independent invoice financier in the UK, supporting more than 7,000 UK SMEs across 300 industry sectors. Globally, the business supports over 9,000 clients providing innovative, tailored funding solutions.
firstlight’s brief will focus on increasing brand awareness in the trade, national and regional media, while creating research-led content and devising social strategies to boost output across its owned, earned, shared and paid channels. The programme will see the firstlight team working in close collaboration with BFS’ in-market marketing teams internationally.
The brief consolidates PR and content into one multi-channel programme.
Paul Davies, firstlight’s founder and CEO, commented: “We’re thrilled to be working with the team at BFS. They have clear and ambitious goals and a refreshing take on the challenges faced by UK businesses. We’re excited to be supporting them.”
Sean Casey, head of corporate communications at Bibby Financial Services, added: ”This year we’re celebrating 40 years of helping SMEs to grow and thrive, and we have ambitious plans to further grow our support for businesses around the world.
“We needed an agency that shared our vision to integrate earned, shared, paid and owned media to grow our share of voice across all channels. After a comprehensive tendering process, we’re delighted to partner with the team at firstlight and we’re excited to work with them throughout 2022 and beyond.”