Solution

Adevinta is a leading online classifieds group, operating digital marketplaces across Europe and beyond. firstlight was brought on board to help Adevinta create a strong corporate narrative and corporate comms programme from the ground up.

Working closely with the C-suite, we crafted corporate and vertical positioning that articulated the group’s strategic direction in order to position Adevinta as the champion of sustainable commerce in Europe.

We created compelling opinions on issues relevant to the business – from the circular economy to European technology regulation – that have allowed us to lead the debate.

Results

We used the new positioning to re-write the entire Adevinta corporate website and it has also been deployed across earned, social and internal channels. This has helped to build awareness and enhance reputation during a period of major transformation and growth.