New to EMEA, customer data platform Treasure Data tasked us with boosting awareness of its offering and positioning the business as a partner of choice for enterprise across the UK, FR and DE.
We built a platform – Better Data, Better Decisions – to drive Treasure Data’s comms, developing its first ever EMEA-wide campaign to explore the critical art of decision-making.
Research findings were launched with whitepapers for each market and local market website hubs to drive awareness and engagement. The report, “Better Decisions in the age of unpredictability”, was promoted to media and amplified via paid and organic social content, including blogs, video and influencer-led activity.
We took Treasure Data from having no brand presence in EMEA to appearing in key media across Europe, increasing its share of voice across all key markets.
Our Better Decisions campaign has secured over 70 pieces of high-quality coverage in key trade titles across UK, France and Germany to date with further results anticipated following the social and direct marketing campaign follow-up over the coming months.
