Financial wellbeing platform nudge challenged us to create a go-to piece of research to move financial wellbeing up the agenda for both businesses and consumers and encourage them to address financial stress as a matter of urgency.
We commissioned surveys of UK employees and HR managers to highlight a disconnect between perception and reality when it comes to the nation’s financial wellbeing, and the impact this was having on people’s lives as well as business performance.
A report – Elephant in the workplace – based on the research provided the company with ammunition to directly engage customers, prospects and other stakeholders, and was amplified by a multifaceted media launch.
The campaign generated over 40 pieces of coverage spanning national, consumer, business and HR media, establishing nudge – a previously little known brand – as a key player in the market. Seven new deals were linked directly to the report within three months of its launch.