Financial wellbeing platform nudge challenged us to create a go-to piece of research to move financial wellbeing up the agenda for both businesses and consumers and encourage them to address financial stress as a matter of urgency.
We commissioned surveys of UK employees and HR managers to highlight a disconnect between perception and reality when it comes to the nation’s financial wellbeing, and the impact this was having on people’s lives as well as business performance.
A report – Elephant in the workplace – based on the research provided nudge with ammunition to directly engage customers, prospects and other stakeholders. This was amplified by a multifaceted media campaign calling for more emphasis on financial wellbeing to support employees and businesses.
The campaign generated over 40 pieces of coverage spanning national, consumer, business and HR media, establishing nudge – a previously little known brand – as a key player in the market. Seven new deals were linked directly to the report within three months of its launch.
