Solution
In less than a month firstlight developed the CCAG strategy, messaging, brand identity, website, social channels and launch assets.
The strategy centres on the four Rs – Reduce, Remove, Repair, Resilience. The integrated programme is focused on educating the public, influencing policy makers and holding governments accountable.
As well as launching reports to make the science accessible to a wider audience, we hold online public meetings with influential figures – from Caroline Lucas MP to Deborah Meaden. The CCAG press office regularly hits headlines around the world and we create videos, podcasts and other content to help shine the light on the key climate issues of the day. We’ve attended key climate events around the world, including COP, to build meaningful relationships with key stakeholders and figures.
Results
Creating a global brand with a powerful voice can take years to achieve. We did it for CCAG in a matter of months.
CCAG materials have helped facilitate conversations with key funders, institutions, government actors and NGOs including the World Economic Forum and the Mayor of London. And we have developed relationships with key partners like C40 Cities and E3G.
We have launched 17+ agenda-setting reports in the last two years and have landed coverage on the front page of The Guardian as well as in a major evening news segment on Channel 4. We’ve also hit headlines around the world – from the USA to Brazil, India, Australia and South Africa. And our busy content engine has reached millions of people with powerful CCAG content.
