Overview
In less than a month firstlight developed the CCAG strategy, messaging, brand identity, website, social channels and launch assets.
The strategy centres on the four Rs – Reduce, Remove, Repair, Resilience. The integrated programme is focused on educating the public, influencing policy makers and holding governments accountable.
In five years, the team has produced 26 accessible science reports and a wide range of content including short explainers, online public broadcasts and the popular Carbon Dating and Climate Conversations YouTube series. The busy CCAG press office targets national and international media with insights from the group and its members and we’ve established and scaled CCAG’s digital presence across multiple channels. We also coordinate CCAG’s presence at global climate events, such as New York Climate Week and the COP summits to build meaningful relationships with key stakeholders and figures.
Results
Creating a global brand with a powerful voice can take years to achieve. We did it for CCAG in a matter of months.
We have landed coverage around the world – from the USA to Brazil, India, Australia and South Africa – as well as the front page of The Guardian. A standout broadcast moment saw Sir David King interviewed on ITV News for a special feature examining the impact of Sizewell C on local communities – further reinforcing CCAG’s position as a trusted and influential voice driving informed, international climate action.
We’ve established and scaled CCAG’s digital presence across LinkedIn, YouTube, Instagram, X and Bluesky, with CCAG’s public forums engaging influential figures from Deborah Meaden to Caroline Lucas MP.
CCAG materials have helped facilitate conversations with key funders, institutions, government actors and NGOs including the World Economic Forum and the Mayor of London. And we have developed relationships with key partners like C40 Cities and E3G.
