It’s not just the inventory that brands and agencies want. Rich insights into the shopping behaviour of eBay’s 32 million monthly users are worth their weight in gold.
As data geeks and seasoned storytellers, we have developed a number of platforms to share these insights and create opportunities for eBay Ads to engage with customers, prospects and other stakeholders. This includes opinions, merchant engagement and a wholly-owned property, the eBay Barometer – a monthly snapshot of what Britain thinks, feels and cares about through the way we all search and shop.
Considering everything from home movers and wedding planners to the power of popular TV programmes to influence shopping behaviour, we’ve positioned eBay Ads as an authority on how the UK buys and sells – despite it owning no inventory.
This has been a huge hit with the media, generating coverage across business, marketing, retail and vertical titles. But most rewarding is the way we’ve helped to shape the team’s product development, driving revenue and business growth as well as awareness.