The Trade Desk is an advertising technology company with a difference. Built around objectivity and transparency, the company challenged us to set it apart from its competitors and drive business growth by elevating it ‘beyond the trade’.
We help The Trade Desk to craft provocative points of view around the issues that matter most to its customers, and amplify these through a range of channels. From creating compelling content to supporting spokespeople around events and facilitating the company’s relationships with priority media, we give The Trade Desk a voice in the places it needs to be heard.
A highly successful awards programme has cemented The Trade Desk’s position as a market leader, with the company enjoying a 90% win or shortlist rate last year and 93% the year before. We’ve also used the company’s own data to tell stories about consumer behaviour, showcasing the power of its technology in generating audience insights for brands.
Our activity has led to widespread coverage across the marketing and business press and boosted the profile of The Trade Desk and its people, helping to create a receptive environment for sales conversations.