ISACA - firstlight group

Solution

Global IT audit and cybersecurity association ISACA has members in 180 countries, but hadn’t had any recent dedicated communications presence in Europe.

firstlight supports ISACA with English-language comms across the UK, Ireland and Europe. We have set the comms strategy for Europe, running our provocation programme with ISACA experts and drafting a Content Playbook to inform all European comms.

Our integrated programme spans earned media, paid media, social content and support with the organisation’s European events programme.

Results

We’ve already made strides in boosting awareness of ISACA across Europe.

In less than 18 months, we have generated over 130 pieces of media coverage for ISACA across the UK & Ireland alone. This has seen us get significant cut through in the cyber, IT and business trades but also place ISACA spokespeople at the heart of the debate in national media.

Our media engagement programme has seen ISACA’s SOV in the UK market rise significantly, moving them for third to second place when compared with their key competitor set year-on-year.

And our social media programme for ISACA’s Chief Global Strategy Officer has seen engagement rise on LinkedIn with a 95% increase in likes.