The world’s leading professional network needed to establish itself as a global authority on talent – generating growth by becoming the ‘go to’ source for insights around employment trends.
We helped LinkedIn grow from a digital platform to an organisation that is now acknowledged as an enabler of economic opportunity.
We created ways to connect LinkedIn’s data and insights – and therefore the brand itself – to the real world of work and the wider economy. Over six years this saw ever-bolder strategies from quarterly ‘spike’ moments through to global collaborations with consultancies such as PWC.
We secured agenda-setting coverage targeting corporate, business and mainstream consumer audiences. Activity elevated the brand, unlocked stakeholder engagement opportunities and created commercial opportunity for sales and marketing teams.