We worked with a large manufacturer and retailer whose supply chain was compromised by targeted organised crime and exposed to human trafficking.
Though the incident had been rectified, criminal proceedings brought the organisation into the spotlight. Appointed by the executive team and working with their legal representatives and marketing function, we developed robust and evidenced messaging.
We oversaw communication with internal stakeholders and staff, industry partners and customers. We also provided real-time media monitoring, quickly installed a business-wide protocol for media contact and led on media management. With swift and carefully managed communications, we helped to successfully minimise their exposure and reduce reputational damage.
