We support City and Guilds Group, one of the UK’s most recognised brands, helping it lead the skills debate and shape the policy agenda, while highlighting the full breadth of its offer and building a global workforce that’s fit for the future.
With a history spanning 140 years, City & Guilds has a wealth of experience. Our job is to forefront its practical, solutions-based expertise for wider economic benefit.
Alongside daily media engagement, we run high-impact campaigns to ensure the most pressing skills issues of the day – whether that’s sector skills shortages, the apprenticeship levy or corporate training provision – are part of the national conversation.
We’ve secured widespread national print, broadcast, trade and sector media coverage – from Radio 5 Live and BBC News to the Financial Times and The Sun, landing nearly hundreds of pieces of earned media. Our evidence-based campaigns have really moved the needle, directly engaging employers, learners and policymakers.
Our campaign around the apprenticeship levy not only generated almost 200 pieces of earned media, including 20+ broadcast pieces and 18 in the national media, but drove real change. Soon after, the Chancellor announced that levy reforms were to be brought forward, bringing much-needed new flexibility to the way it could be used by employers.