Solution

On Tink’s journey from disruptive start up to market leader in open banking in Europe, our role has been to showcase the company’s credentials and impressive growth trajectory, while establishing them as industry experts at the forefront of the new world of finance.

A trusted communications partner since 2017, firstlight has helped to refine and reposition the business to reflect its expansion and evolution. This has ensured that customers, partners and stakeholders recognise Tink as the go-to provider of next generation data-driven financial services for banking, lending and payments.

Results

Tink’s news, insights and executives are sought by international tier one titles and media coverage has directly generated leads from major European financial institutions.

A research-led, multi-channel thought leadership series, tapping into insights from consumers and financial institutions across Europe has cemented Tink’s reputation as the go-to experts on open banking. A pan-European news and content generation programme has leveraged investments, acquisition and partnership announcements to drive coverage in top tier global titles.

  • "instrumental in building our reputation and supporting our expansion across Europe"
    Sylwia Lindén Formerly formerly VP Marketing & Communications Tink

    firstlight played a pivotal role in shaping our narrative and positioning us as true thought leaders in the open banking space. By consistently anchoring our story in the broader industry transformation and clearly addressing the real-world problems Tink was solving, they elevated us to an authority in the industry, far beyond that of a commercial player. That ability to place us in the right context, with a sharp and relevant narrative, was instrumental in building our reputation and supporting our expansion across Europe.

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