Solution

We built a platform – Better Data, Better Decisions – to drive Treasure Data’s comms, developing its first ever EMEA-wide campaign to explore the critical art of decision-making.

Since then, we’ve launched further multi-market campaigns with research and whitepapers for each market and local market website hubs to drive awareness and engagement. Each report has been promoted to media and amplified via paid and organic social content, including blogs, video, influencer-led activity and a LinkedIn campaign designed to capture leads in Treasure Data’s target demographic – CEOs CTOs, CMOs.

Results

We took Treasure Data from having no brand presence in EMEA to appearing in key media across Europe.

Our Better Decisions campaign platform has secured over 130 pieces of high-quality coverage in key trade titles across UK, France, Germany – and most recently the US. Share of voice has increased in every target market.

In addition, our LinkedIn campaign has generated more than 48,000 impressions, 288 clicks and leads from decision makers in high profile companies.

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