2023 has been another busy year for us at firstlight, and we’re excited to announce the win of a brilliant new client.
firstlight has been appointed to handle global corporate communications for Chivas Brothers – the Pernod Ricard business dedicated to Scotch whisky and maker of Scotch whisky brands including Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet. The appointment follows a competitive pitch.
As well as responsibility for the corporate reputation of Chivas Brothers across the UK and beyond, we will be working to boost awareness of the extensive sustainability and responsibility efforts of Chivas Brothers and fellow Pernod Ricard affiliates, Pernod Ricard UK and Pernod Ricard Global Travel Retail.
This is a dream brief for us. We’re ecstatic to be working with the brilliant teams at Chivas Brothers and Pernod Ricard, and to add such respected brands to the firstlight client portfolio.
See below for some BTS photos of our team’s visit to their facilities in Scotland.