firstlight life
Three things I have learned during my PR internship

Sandra Akyeampong-Asante has been at firstlight for the past six weeks, on an internship through The Taylor Bennett Foundation. She talks about what she’s learnt from her time here. Over the last six weeks, I have thoroughly enjoyed working as…

10th Aug 2023
net zero Tech, Innovation & Disruption Transport, Automotive & Logistics
EVs - what’s the problem?

We all want to do our bit to tackle the climate crisis and help secure a brighter future for our planet, but exactly how far are we willing to go? We’re able to eat less meat. Commit to recycling our…

14th Jul 2023
net zero Sustainability
Our takeaways from London Climate Action Week

Our Net Zero team recently attended the Climate Innovation Forum as part of London Climate Action Week. Here are some thoughts from the day… It was at the first fireside chat on closing the skills gap that the panel discussed…

11th Jul 2023
Agency news Communications firstlight focus
Welcome to firstlight focus

Introducing the firstlight newsletter  Welcome to the first edition of firstlight focus, our monthly quest into the world of corporate communications. From Gary Lineker to the Pope, we’ve covered the highlights from our news radar this month, as well as a…

31st Mar 2023
Agency news Communications Sustainability
Tackling the climate crisis through comms

Over the last 2-3 years, we’ve worked more and more in the climate and sustainability space. And during this time I’ve had a feeling that’s been nagging at me – are we preaching to the choir? This was the opening…

23rd Feb 2023
Communications
Hot air: The balloons doing all the talking

Silence is golden. Saying what you mean can get right to the heart of an issue; dispel rumours, convey clarity, evoke emotion. But silence can often deliver a much more revealing, powerful message. It’s a dance, an orchestra, the closest…

17th Feb 2023
World of work
Safeguarding our future talent

Earlier this week we launched an exciting project with a long-standing client. We’ve worked with skills organisation City & Guilds for more than five years now – something we were proudly shortlisted for in The Drum’s PR Awards this year.…

9th Dec 2022
Digital
Life in a post-Twitter world

Another day, another post on the ever-changing and ever-spiralling situation at Twitter.  With the business suddenly locking staff out of its offices until next week, it sadly does look as though Twitter is on its last legs, despite my earlier…

18th Nov 2022
Sustainability
COP27: Five key reflections from a week in Sharm El-Sheikh:

Well, that’s a wrap for firstlight’s crew on the ground at COP27, there may be one more planned day and three more actual days but the team are heading home after an action packed week. Here are my quick fire…

17th Nov 2022
Digital Tech, Innovation & Disruption
Flying solo and clipping wings: Elon Musk’s Twitter test flight has been a lesson in how not to do change communications

“We are excited to announce insulin is now free!” tweeted US pharmaceuticals giant Eli Lilly at the end of last week. Given the drug has become a poster child for big pharma price gouging, this news would’ve garnered shock and…

16th Nov 2022
firstlight life
Tips from a PR trainee

Bex joined firstlight last month through our Brightlights trainee programme. Here she reveals her 4 top tips for future trainees. Having had no experience in a PR work environment before I started my traineeship at firstlight, I was apprehensive as…

13th Oct 2022
Communications
Communicating controversial decisions: learning lessons from Liz Truss

Another crazy week in Westminster. A hugely controversial economic package filled to the brim with tax cuts by the new Conversative leadership. A huge resistance from within, and outside of the party. And now an unforgettable U-turn reversing the 45p…

5th Oct 2022