Influencers - the marketing superheroes in the trust economy

Last week I sat down with Alec Harden-Henry from Influence Network to talk about the power of influencers and how they’re key to unlocking trust. This year digital ad spend will equal other advertising spend globally for the first time ever.…

8th Sep 2021
World of work
Let the battle for talent commence

Rewind a couple of years and no-one could have predicted that a global pandemic would fundamentally change where, how and when we work. As the nation emerges from a long period of Zoom calls and furlough, what does getting back to normal…

24th Aug 2021
Agency news
firstlight hires Neil Young to lead its digital practice

We're delighted to announce that we've bolstered our digital offering with the appointment of digital specialist Neil Young, whilst growing our wider team with three additional hires.

10th Aug 2021
Agency news
Why are we wrong about almost everything?

Last month Mr Ipsos MORI himself – the one and only Ben Page – was our latest guest in the virtual Zoom Out hotseat.  Once named one of GQ’s 100 Most Connected Men, Ben is an Ipsos MORI veteran, having…

8th Jul 2021
Agency news
Launching a global advisory group

Last week, firstlight – along with an amazing team of collaborators – launched the Climate Crisis Advisory Group (CCAG) and I was fortunate enough to lead the charge. It’s the type of project that you dream of as a comms professional, and…

2nd Jul 2021
Agency news
Welcoming Ian Dunt, editor at

We recently had the pleasure of welcoming Ian Dunt, editor at, as a guest speaker for our first Zoom Out session of 2021. An avid commentator, follower of current affairs (and prolific swearer), Ian joined us to discuss the communications challenges…

24th May 2021
Agency news
Like the Oscars. But for workplace culture.

Once again, we’re extremely proud to be named as one of the UK’s Best Workplaces 2021 by Great Place to Work. This is our sixth time around in the rankings, where we’re in at number 11 in the small organisation…

29th Apr 2021
Agency news
The artists formerly known as firstlight...

We're rebranding ourselves as firstlight group. It's a new name that better reflects the breadth of services we offer to our clients.

1st Feb 2021
Agency news
firstlight appointed as communications agency by Nutreco

We’re thrilled to have been brought on board by Nutreco, the global leader in animal nutrition and aquafeed, to support its international growth plans. Nutreco operates in 30 countries worldwide and produces feed specialities and nutrition services for the animal…

27th Jan 2021
Marketing & Advertising
How to power through the pandemic, from one agency that’s feeling positive

Covid-19 has had a chilling effect on our industry - and, at firstlight, we're not immune. But by sticking religiously to these three principles, we've set ourselves up for success.

16th Nov 2020
Time to cut the fringe

Misinformation and 'fake news' are nothing new, but they're particularly dangerous in the Covid age. Here, Zack shares his concerns around the media's approach to ‘experts’ during the pandemic.

5th Nov 2020
How we raised nearly £1,000 for North London Cares

North London Cares is a charity that tackles loneliness and isolation in North London by bringing older and younger neighbours together – which means it’s close to our hearts, and to our office in Farringdon. To keep on helping them out during this difficult time – when people are more isolated than ever – we organised a sponsored Christmas-themed fun run at the end of November.

5th Nov 2020