firstlight x Quinyx

Leading workforce management platform Quinyx has appointed firstlight to support the tech business as it expands across Europe. 

firstlight’s brief encompasses a UK and English-language press office, alongside the development of Europe-wide thought leadership campaigns, to boost awareness of Quinyx as it rolls-out its AI-powered workforce management solution. 

Quinyx was founded in Sweden in 2005 by CEO, Erik Fjellborg, who as a student, spotted the challenges associated with manually organising employee shifts. Quinyx is now trusted by leading brands worldwide to help improve the working lives of millions of frontline employees and help businesses thrive.  

Sylwia Lindén, CMO at Quinyx, says of the appointment: “firstlight has excellent credentials when it comes to European, fast-growing tech businesses. They have an innate ability to deeply understand the businesses they represent and use smart and strategic comms to help support growth. It’s great to be working together on the next phase of Quinyx’s journey.” 

Anna Price, MD of firstlight, adds: “Quinyx has a brilliant story to tell and adds tangible value to businesses around the world. We’re proud to be partnering with the team to help bring that story to life. We have a strong track record working with European tech scale-ups – from Legora to Tink and Klarna– and we can’t wait to put that to good use to support Quinyx as it continues its impressive growth.”