Addison Lee
Creating clarity during corporate transformation
Overview
Our brief was to support InPost with rolling out parcel lockers across urban centres, targeting landlords, retail brands and consumers with the green and convenience credentials of lockers vs home deliveries.
To highlight InPost’s market leading returns service, we created thought leadership detailing the impact of poor returns for retailers – finding that the UK was holding onto £2.4bn in unreturned items bought online during the last lockdown. Our busy press office maximised new partnerships and UK milestones.
Results
With hundreds of pieces of coverage, we highlighted the brand’s partnerships with the likes of Tesco, Missguided and schuh – and repositioned lockers as a key part of the way the UK shops today.
Activity has helped to land the message that lockers are now firmly part of the mainstream retail landscape and that they’re playing a part in reducing CO2 emissions and boosting customer loyalty.
