Driving the skills agenda

We work with organisations in HR, education and skills to drive the skills agenda.

At a time when the way we learn and work continues to transform, we build the authority and credibility to lead the debate and shape the future.

Our experience

Our campaigns have engaged policymakers, HR heads, jobseekers and students around the emerging challenges facing work, skills and education.

We established LinkedIn as a global authority on talent. We campaigned on the apprenticeship levy and T-levels for City & Guilds Group. We turned Personio into a leading media commentator on the key HR issues of the day, and we positioned Chicago Booth as a standout destination for business education.

  • "Agenda-setting campaigns"
    Kate Gilbert-Woolgrove Ex co-head of communications City & Guilds

    “firstlight have been an extended part of our in-house communications team, both supporting and challenging us where needed. I am so proud of the work that we achieved together, particularly agenda-setting research led campaigns which have driven media coverage reaching tens of millions of people, started national conversations and been debated by political and business leaders. The firstlight team really pushed me and my team to greater heights.”

HR, education & skills case studies