Solution

We’ve told Personio’s growth story by amplifying updates and profiling its senior executives.

We’ve elevated the business from supplier to partner status through insights and opinions on issues that are most important to their customers. And our campaigns have helped businesses tackle the Great Resignation and positioned Personio as an employer of choice.

On top of this we’ve developed a brand new content framework to revamp Personio’s digital engagement.

Results

We’ve taken Personio from a little-known tech platform, with no presence in the UK and Irish media, to a sought-after commentator with a media fan club that’s watching its every move.

Telling the corporate story of the business and its growth trajectory has helped secure top-tier business coverage across Europe, redefine the HR tech category and position Personio as a major player in the European tech scene.

And a new approach to content has seen Personio’s rate of LinkedIn follower growth more than double, boosting engagement with its key audiences.

Explore more case studies

View all