Solution

We have been with The Trade Desk on its journey from adtech scale-up to global player. We have helped the business to craft provocative points of view around the issues that matter most to its customers and amplify these through a range of channels.

We have also used the company’s own data to tell stories about consumer behaviour, showcasing the power of its technology in generating audience insights for brands. And we’ve acted as a hub agency for France, Germany and Spain to help the company generate consistent results across EMEA.

Results

Our activity has led to widespread coverage across the marketing and business press and boosted the profile of The Trade Desk and its people, creating a receptive environment for sales conversations.

  • "My agency of choice"
    Sebastian Gutierrez Senior Marketing Director The Trade Desk

    firstlight has been my agency of choice for almost a decade, having worked with me during my time at eBay, Criteo and now The Trade Desk. The team are smart, thoughtful and creative, delivering consistently brilliant work and valuable counsel that has helped supercharge our marketing efforts.