The Trade Desk
Elevating an adtech company ‘beyond the trade’
Solution
We built a media programme that placed Lumen’s proprietary data and expert insights at the centre of the industry’s attention debate.
We created headlines with data-led stories, like naming the winners and losers of the Christmas ad season, as well as bold thought leadership from the CEO on how to capture attention during the biggest cultural moments of the year, such as Eurovision.
We also amplified Lumen’s brand partnerships with household names like Co-op and Uber, securing media coverage that not only celebrated these collaborations but also positioned Lumen as the trusted measurement partner behind some of the most innovative campaigns in market.
Results
We secured 50+ pieces of coverage in tier one global marketing and retail trades within the first six months.
Regular coverage in top-tier media, including Campaign, The Drum, Retail Week and The Grocer has reinforced Lumen’s status as the go-to authority on attention measurement.
