Overview

firstlight was brought in to support Addison Lee as lockdown hit in 2020, and helped the business communicate effectively and with empathy in unprecedented circumstances.      

Post-pandemic, we’ve profiled the business and its leaders to tell a strong growth story – promoting corporate milestones such as financial results, major acquisitions and investments in electrification.    

We’ve also supported Addison Lee with stakeholder engagement to shape local and national policy and protect its licence to operate. 

Results

Our consultancy has helped Addison Lee to navigate a period of great change.

Regular tier one coverage has landed key messages with the business’ core audiences and stakeholder engagement has cemented the company’s position as one of the capital’s leading voices on safe and sustainable transport.  

Widespread coverage has also directly led to a number of enquiries from new customers, potential partners and other stakeholders in the EV ecosystem.

  • "A a true extension of our business"
    Wesley Bishop CCO Addison Lee

    The Addison Lee and firstlight partnership works tremendously well because the relationship is founded on trust and a clear understanding of our business, commercial and brand objectives.

    Their team at firstlight get us as individuals, our business, and the sector we operate in, enabling them to identify the right opportunities and deliver consistent and positive results. They are a true extension of our business that go the extra mile to support us every time.

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