Worldpanel by Numerator
Bringing consumer data to life
Overview
Specsavers is one of the UK’s most recognised consumer brands. But its public profile – built on eye and hearing care across UK high streets and a well-known ad campaign – tells only part of the story.
Our brief is to build a broader corporate identity, promoting Specsavers as a strategic partner to the NHS, its commitment to improving access to care, its unique partnership model and the belief the business has in investing in its people and the high street.
We run a press office programme spanning news, thought leadership, commentary, events and awards to put that identity in front of the audiences that matter: current and prospective employees, policy and business decision makers and the general public.
We also help Specsavers prepare for risk. That means a reputational audit across the group: identifying areas of exposure and developing strategies to manage them before they become issues.
Results
After one year of our partnership, our work contributed to measurable improvement in how the informed public views Specsavers across key metrics – including on business performance and its reputation as an employer.
