Overview

Worldpanel provides currency-grade consumer data representing nearly 6 billion consumers in over 50 markets, offering brands a multi-dimensional view of how people think, shop and consume.

firstlight was tasked with protecting the provenance of Worldpanel’s monthly Grocery Market Share report, a leading indicator of grocery performance in the UK and Ireland. In addition, we deliver a nimble and comprehensive press office to showcase the variety of data that Worldpanel provides.

Results

We had made a huge impact after just three months working with Worldpanel.

With 500 pieces of direct coverage secured in the first quarter, with a reach of 2.9bn, Worldpanel are consistently hitting headlines and proving the value of their data.

Impact

265 %

increase in coverage

2.9 bn

reach in Q1 2026

  • "proactive, collaborative and sharp"
    Beulah Neelmeyer Marketing Director UKI Worldpanel by Numerator

    It’s been such a pleasure working with firstlight. They quickly got under the skin of our business and have been instrumental in turning complex data into clear, compelling stories that resonate in the market. The team is proactive, collaborative and sharp, with a strong instinct for what will genuinely cut through, making them a trusted extension of our marketing function.

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