Shifting adtech businesses from products to partners

Marketing produces more commentary than almost any other industry, but most of what matters still goes unheard.

At firstlight, we help adtech and martech businesses cut through – crafting the arguments worth making and putting them in front of the right audiences.

Our adtech experience

Our experience spans the advertising ecosystem across the UK and Europe.

We have worked with the platforms that advertisers buy through, the publishers and networks they buy from. We’ve supported the partners who help optimise the creative engagement and those that close the loop.

We have been eBay Advertising’s PR partner for the last decade – harnessing their data to discover powerful insights for their clients. And we’ve worked closely with The Trade Desk on its journey to a world-leading adtech business, positioning its team as thought leaders across Europe.

For martech businesses like Lumen Research and CreativeX, we’ve amplified their voice in a busy environment, taking them from little-known suppliers to leading authorities in their fields.

  • "My agency of choice"
    Sebastian Guttierez The Trade Desk

    “firstlight has been my agency of choice for almost a decade, having worked with me during my time at eBay, Criteo and The Trade Desk. The team are smart, thoughtful and creative, delivering consistently brilliant work and valuable counsel that has helped supercharge our marketing efforts.”

Adtech & martech case studies