We help ambitious finance brands build their reputations and customer bases

From fintechs to incumbent institutions, we understand the complex regulatory, media and stakeholder environments faced by financial services firms.

Our experience

Our team has worked with some of the leading players in payments, banking, investment, insurance and fintech.

We launched Klarna in the UK, taking the business from an unknown Swedish fintech to a global force redefining how the world pays. We’ve helped Tink become a market leader in open banking. And we’ve supported one of the world’s best-known commercial payments brands, cementing its category leadership.

  • "Instrumental in building our reputation across Europe"
    Sylwia Lindén Formerly VP marketing & communications Tink

    “firstlight played a pivotal role in shaping our narrative and positioning us as true thought leaders in the open banking space. By consistently anchoring our story in the broader industry transformation and clearly addressing the real-world problems Tink was solving, they elevated us to an authority in the industry, far beyond that of a commercial player. That ability to place us in the right context, with a sharp and relevant narrative, was instrumental in building our reputation and supporting our expansion across Europe.”

Financial services case studies