Solution

Bibby Financial Services (BFS) is a key funding partner for thousands of SMEs in the UK and internationally.

Through our integrated communications programme, we’re helping BFS to raise its profile and champion the small business community.

We optimise the potency of BFS’ opinions and proprietary research to secure traction in mainstream national and trade media, and talkability on social platforms, boosting output across its owned, earned, shared and paid channels.

Results

BFS’ share of voice is steadily rising in a very crowded space.

We have successfully inserted the business into topical debates around the impact of macro-economic trends on small businesses.

With smart, selective newsjacking and carefully planned campaign activity, we help elevate BFS’ relevance and quotability for target media, as well as enhancing the sales environment.

  • "Shifting the dial"
    Adam Park Marketing and Communications Director Bibby Financial Services

    We’ve established a very collaborative partnership with firstlight. We value their counsel and the programme they’re delivering for us is clearly helping to shift the dial in terms of perceptions and awareness of BFS as a champion of the SME community.

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