The Climate Crisis Advisory Group (CCAG) is a group of 15 world-leading experts focused on providing the public, governments, media and financial institutions with the very latest science and research on climate change and guiding them on the best course of action for climate repair.
As the integrated comms lead, firstlight has been tasked with establishing CCAG as a global ‘go-to’ source for independent advice and information on climate change.
Working from the ground up, we’ve created a global communications platform for CCAG, including its messaging framework (#ReduceRemoveRepair), visual identity, website, ecosystem of social media channels and press office.
Our team launches regular CCAG reports on the urgent actions required to mitigate and manage the climate crisis and a busy press office reacts to global climate events in real-time.
Monthly live-streamed roundtable events allow for discursive and informative conversation between scientists, the public, media and stakeholders such as climate-related organisations and influencers. To date these have attracted hugely influential names such as Guardian columnist George Monbiot, business leader Deborah Meaden and author Kim Stanley Robinson.
On social, highlights from these meetings are shared across channels and as a full-length podcast, generating thousands of additional organic views and listens, as well as additional awareness and engagement. Our Climate Conversations video and podcast series hosted by climate activist Mitzi Jonelle Tan creates additional thought leadership content and we have also worked with influencers such as the climate justice activist and illustrator Tolmeia Gregory to create unique report launch assets.
Since its inception in June 2021, CCAG has established itself as a major global voice on climate change and has built a growing, engaged community across social channels, with a 2.7% average engagement rate.
To date, we’ve secured 2,800+ news articles, including front pages (e.g. The Guardian) and major evening news segments (e.g. Channel 4). On social media, the group has reached more than 4 million people and generated close to 200,000 video views.
We have facilitated meetings with the Cabinet Office, COP26 organisers and other senior international figures.
