Global integrated container logistics company Maersk knew it had an opportunity to better engage its customers, beyond operational updates or high-profile brand campaigns.
firstlight worked with its team to design and develop a brand new customer communication function to offer customers, clients and the industry access to high-quality advice and insight on improving the running of their supply chains.
Our strategy work spanned the scoping for the new function, designing the remit of the new team, developing the materials to secure sign-off from the Board, drafting job specs and planning activity.
